Jane Austin didn’t work in marketing. But if she had, she might have said something like this:<\/p>\n
\n\u201cIt is a truth universally acknowledged, that a tech company in possession of a good idea, must be in want of publicity.\u201d<\/h2>\n<\/blockquote>\n
You said it, Alt-Jane Austin. Any boy, have we been getting publicity in the last few months.<\/p>\n
First, EU Startups<\/a>, Tech EU<\/a>, Verdict<\/a> and many more covered our funding announcement.<\/p>\n
That led to fantastic profiling opportunities for our CEO, James, with Maddyness<\/a>, Fintech Herald<\/a>, Payment Expert<\/a>\u00a0and Fintech Profile<\/a>, and thought leadership in articles on mobile phone theft and device protection requirements with Assured Intelligence<\/a>, The Fintech Times<\/a>, and Payment Expert<\/a>.<\/p>\n
The hits continued with the release of our research report<\/a>, which appeared across the Reach PLC network of regional publications.<\/p>\n
But all of this was just a prelude to the mother lode that was about to hit us with the force of a nuclear explosion (I’m not even sorry).<\/p>\n
“What I wish I’d known before my smartphone was snatched<\/a>” is an incredible article by Claer Barrett, Financial Times Consumer Editor. It documents Claer’s own experience and the surge in phone thefts sweeping the UK. Claer spoke to James and included his expert opinion in the piece. It was the cover story on the Money section of FT Weekend, and, get this:<\/p>\n
\nGood morning New York. While you were sleeping, this was our most read piece https:\/\/t.co\/O756TxCC3C<\/a><\/p>\n
\u2014 Financial Times (@FT) May 14, 2024<\/a><\/p><\/blockquote>\n