I didn’t really have an appreciation of what we were going to find at Web Summit because although I've done trade shows with my other company, Kobas, before, they've been very sector-specific, trying to sell to a service to a targeted audience. This felt like

"In the current climate, is the brand problematic?"

That was the first thing I said to James (our fearless leader) when he told me about his idea. The older you get, the more risk-averse you become, and conscious of what's happening elsewhere in the w