Jane Austin didn’t work in marketing. But if she had, she might have said something like this:

“It is a truth universally acknowledged, that a tech company in possession of a good idea, must be in want of publicity.”

You said it, Alt-Jane Austin. Any boy, have we been getting publicity in the last few months.

First, EU Startups, Tech EU, Verdict and many more covered our funding announcement.

That led to fantastic profiling opportunities for our CEO, James, with Maddyness, Fintech Herald, Payment Expert and Fintech Profile, and thought leadership in articles on mobile phone theft and device protection requirements with Assured Intelligence, The Fintech Times, and Payment Expert.

The hits continued with the release of our research report, which appeared across the Reach PLC network of regional publications.

But all of this was just a prelude to the mother lode that was about to hit us with the force of a nuclear explosion (I’m not even sorry).

“What I wish I’d known before my smartphone was snatched” is an incredible article by Claer Barrett, Financial Times Consumer Editor. It documents Claer’s own experience and the surge in phone thefts sweeping the UK. Claer spoke to James and included his expert opinion in the piece. It was the cover story on the Money section of FT Weekend, and, get this:

Good morning New York. While you were sleeping, this was our most read piece https://t.co/O756TxCC3C

— Financial Times (@FT) May 14, 2024

The FT’s most-read piece! Somebody pinch me. As an ex-public relations consultant, this is the kind of coverage you dream about.

What has happened over the past few days is pretty remarkable. Sign-ups to our waiting list increased 650% in just four days (at the time of writing). We’re getting inbound inquiries from many of the people we want to be talking to.

We’ve barely begun, and even if we didn’t already know it, the reaction to this article demonstrates the high demand for better mobile device protection.

And we can’t wait to see where this journey takes us next.